When the munchies strke, many teens grab a bag of their favorite snack. Soon the orange crunchy finger-food inside many bags is as likely to be carrots as it is cheezy curly cues. In a page out of the processed snackfood playbook, carrot growers plan to package their wares in cool bags ala Doritos and sell their tasty taproots in sleek school vending machines as part of the growers’ first ever mass-marketing campaign. No shudders from the junk-food pushers, though, reports Bruce Horovitz of USA Today. Frito-Lay spokesman Chris Kuechenmeister told Horovitz, “We’re happy to serve as an inspiration.”
Artist
